"I am a seeker of freedom and a visual storyteller. My motivation is centered around freedom and authenticity. My work can be summarized by the message: BE YOU."
Andrew Hayes (1988-) A graduate of the University of Miami, Andrew better known as "Hayze" is a local Miami street artist. As the son of an artist early in his career Hayze struggled with the decision to become an artist due to a lack of appreciation of art in popular culture. An "Artrepreneur" of sorts Hayze has spent years developing a fashion brand with his unique designs and slogan, Be You, at the center. Known for his bold use of color and balloon characters The Hayze Brand is redefining the brand to consumer relationship.
"I am a seeker of freedom and a visual storyteller. My motivation is centered around freedom and authenticity. My work can be summarized by the message "Be You." The work is anchored by a desire for a world with no limits and a relentless pursuit of new and original designs. My time is spent observing, my art is a mirror to society that highlights moments of freedom or lack thereof. Much of my work is not limited to traditional canvas, rather spread across mediums such as fashion textiles, graphic design, and of course painting.
In my most recent series of paintings titled “Happy Places” I utilize what could be perceived as a very limited color pallet. Using these imposed restrictions, I challenge myself and the viewer to ponder the true nature of freedom. All the paintings are monochromatic, with the exception of one small portion of the subject matter which is the “Happy Place.” The series of eight paintings explores the nature of light through a prism. Each individual painting is a different color of the rainbow with a finale being a white painting that explores the infinite options color and value create.
In my search for freedom within creativity, I have chosen to use the balloon as a representative of freedom. The balloon signifies the ability to “Rise Above” our self imposed restraints and float confidently out of insecurity and fear. The faces depicted serve to humanize our emotions and encourage comfort with our discomfort. "
More of Andrew's work can be found online at his company's website, and instagram platforms. Catch up with The Hayze Brand @thehayzebrand on Instagram, Facebook, and Twitter and online at www.thehayzebrand.com